they are more problematic than expected

the Yangcheng Evening News reporter Liu Shan reported: the semi annual report Lining will always claimed that the "recovery" of the domestic sports brands have a punch. Semi annual report shows, Lining losses in the first half of 184000000 yuan from the first half of last year to expand to 586000000 yuan, more than last year's total loss of the amount of 392000000 yuan.

Cheap Fendi Sunglasses in addition, in the recently reported on the meeting, Lining Group Executive Chairman Lining to exit China gymnastics team sponsor has to respond. He said "my gymnastics training, the decision for the company is good, but to me very painful". discount oakley sunglasses It is understood, Li Ning Co Cheap GUCCI Sunglasses and Chinese gymnastics team cooperation has lasted for 23 years. Recently, Anta instead of Li Ning Co become China gymnastics team sponsors.

inventory clearance of protracted war continues to

reported, Lining revenue 3137000000 yuan during the first half of the year, an increase of 8%, profit 1400000000 yuan, increased by 10.51% compared to the same period last year. But the losses from last year's 184000000 yuan to 586000000 yuan, cash and cash equivalents net decrease of 371000000 yuan. For loss Oakley Sunglasses cheap of earnings, the explanation is, large stock, provision for doubtful debts and labor costs are the main factors affecting the performance of the.

inventory, as of the end of 6, Lining inventory is 942000000 yuan at the end of last year to the current 1089000000 yuan. According to the report, from 2011 onwards, Lining began to clear inventory, in the meantime, appear even the ex gratia Lining and hard together to create a 19 yuan Lining products, a move that many consumers complain that "Lining self destruct worth". However, over the past three years, Lining inventory is still high.

according to the inventory problem, Lining group executive vice president and deputy CEO Jin Zhenjun said, some of the weaker its distribution partners, accounted for about 10%, with the transformation of their insufficient. Jin Zhenjun said, the future will be to make distribution partners to inventory, ensure cash flow, but also to eliminate some of the distribution network.

channel adjustment is the biggest problem in

clear inventory pressure, Lining boosting enterprise "channel revival plan" now it seems no significant effect. In 2012, Lining Jukui nearly 2000000000 yuan. That year, the Li Ning Co launched at a cost of 1400000000 yuan to 1800000000 yuan "channel revival plan", key support dealer inventory liquidation, repurchase, the integration of sales channels. Reform in the past two years, in order to optimize the channel, Li Ning Co has been expanding straight battalion network, in order to completely get out of the predicament of past wholesale mode.

according Cheap Ray Ban Sunglasses to the channel, Jin Zhenjun said to the media, the biggest problem encountered in the transformation is the channel, they are more problematic than expected, the fourth quarter of last year Lining eliminated 4 dealers, increase the proportion of opening its own stores, is expected this year to open new stores, can be gradually contribution to profit from next year. Editor: Lin Xiaoyan

(original title: Lining pain abandoned sponsored national gymnastics team Anta or relay)