Investigation refers to the last Chinese paper reading time reduce digital reading warming

new Beijing on 21 April, (reporter Gao Kai) by the Chinese Academy of press and publication organizations in the implementation of Chinese national reading survey results announced on 21 2013: adult national reading rate of digital reading and the contact rate, than the 2012 average annual increase, in paper reading time slightly reduced circumstances, to mobile phone reading digital reading as the representative of the continued warming.

The

report, the 2013 adult national reading rate Cheap Customized NFL Jerseys was 57.8%, up 2.9 percentage points from 2012, digital reading in the contact rate was 50.1%, up 9.8 percentage points from 2012, the media general reading rate was 76.7%, up 0.4 percentage points from Cheap NBA T Shirt 2012.

compared with 2012, the traditional paper-based media in 2013, adult national on the books, newspapers and periodicals of the contact length have different degrees of reduction; new media, Internet and mobile phone reading long contact Cheap MLB Beanies time increased, the e-reader contact length decreased slightly. In the traditional paper-based media, adult per capita national newspapers for the longest time, for 15.50 minutes, but more than 18.91 minutes in 2012 reduced by 3.41 minutes; per capita daily reading when Cheap NHL T-Shirt the length of 13.43 minutes, 15.38 minutes in 2012 less than 1.95 minutes per day; periodical reading when the length of 10.05 minutes, more than 13.19 minutes in 2012 reduced by 3.14 minutes.

2013, the adult National Internet rate was 59.2%, 3.6 percentage points higher than in 2012 of 55.6%. The specific point of view, more than half (54.2%) of the national access through the computer, there are 42.7% National Internet via mobile phone. Among them, through the mobile phone Internet ratio increased significantly, compared with 29.2% in 2012, an increase of 13.5 percentage points.

according to statistics, over the nine into a digital reading behavior national is under the age of 49 groups, youth groups is the main digital reading. National per capita every mobile phone reading when the length of 21.70 minutes, 16.52 minutes more than in 2012 increased by 5.18 minutes.

Wei Yushan Dean

Chinese news academy thinks, "for convenience" is the primary cause of China national selection of digital reading, the choice of more than six, "convenient Cheap Supreme Beanies whenever and wherever possible to read" and "convenient information retrieval", also becomes the national selection of digital reading is an important reason.

Wei Yushan said, contact digital reading of nine or more said that reading books is no longer buy the paper version, this figure continued to rise for four consecutive years, reflecting the impact of digital publishing on traditional publications continue to strengthen.

in addition, compared with 2012, can accept that the paid download reading declined 1.4%, 38.7%. Xu Shengguo thinks, this change, in addition to the national long accustomed to free reading related, also and Micro message, APP reading, Yong >